Marketing Impact Model (powered by ChannelMix AI)

• MIM Control Datasets | All about ChannelMix Control Datasets
• MIM Model Insights | How do you calculate ROAS (Return on Ad Spend)?
• MIM Model Overview | What value does having organic data add to my model?
• MIM Model Summary | How can I use ChannelMix Monitor to QA my ChannelMix AI model performance?
• MIM Model Summary | How does ChannelMix validate the model's results are accurate?
• MIM Model Summary | How much historical data does ChannelMix need for my model to run?
• MIM Model Summary | What does seasonality in my dashboard mean?
• MIM Multiple Business Units | If I have multiple business units, can I view my models together in one dashboard?
• MIM Multiple Business Units | Is Organizational Level Optimization right for me?
• MIM Overview | Can ChannelMix's cost optimization recommendations account for budgets that are fixed or locked?
• MIM Overview | Glossary of Terms
• MIM Overview | How does ChannelMix's Modeling Engine work?
• MIM Overview | How does my model determine trends?
• MIM Overview | How is traditional media treated differently in the MIM?
• MIM Overview | I plan my marketing by a variable not included in the dashboard. Can it be added?
• MIM Overview | I use Google Ads to advertise on multiple channels. How do I allocate my budget for each?
• MIM Overview | Where do the channels come from in the predictive model?
• MIM Planning Summary | Can I set my own budget in my model?
• MIM Planning Summary | How does ChannelMix determine the categories for predictions? (Top, Great, Best Match, etc.)
• MIM Planning Summary | How does the model determine I have an unattainable goal?
• MIM Planning Summary | Why are all my results in one quadrant? Can I do anything to even this out?
• MIM Planning Summary | Why can't I pick my own custom dates in my model forecast?
• MIM Planning Summary | Why can't I use cost as a variable for my pipeline model? (But I can for my channel model)