Marketing Impact Model (powered by ChannelMix AI)
- AI Explained | Glossary of Terms
- AI Explained | How can I use ChannelMix Monitor to QA my ChannelMix AI model performance?
- AI Explained | How does ChannelMix determine the categories for predictions? (Top, Great, Best Match, etc.)
- AI Explained | How does ChannelMix validate the model's results are accurate?
- AI Explained | How does ChannelMix's Modeling Engine work?
- AI Explained | How does the model determine I have an unattainable goal?
- AI Explained | How much historical data does ChannelMix need for my model to run?
- AI Explained | I have a set budget for one of my channels. Can the model take this into account when providing recommendations?
- AI Explained | I plan my marketing by a variable not included in the dashboard. Can it be added?
- AI Explained | I use Google Ads to advertise on multiple channels. How do I allocate my budget for each?
- AI Explained | If I have multiple business units, can I view my models together in one dashboard?
- AI Explained | What does seasonality in my dashboard mean?
- AI Explained | What value does having organic data add to my model?
- AI Explained | Where do the channels come from in the predictive model?
- AI Explained | Why are all my results in one quadrant? Can I do anything to even this out?
- AI Explained | Why can't I pick my own custom dates in my model forecast?
- AI Explained | Why can't I use cost as a variable for my pipeline model? (But I can for my channel model)
- AI Explained | Why do my platforms look weird for my source level dashboards?